As Target’s AOR for TikTok and Emerging Platforms, Movers+Shakers scours the web for ways for Target to enter, and also lead, the conversation, while leaning into platform-relevant trends + topics. 

To no surprise, we uncovered one thing that every Target customer can agree on: you simply can’t leave Target with “just one thing!”

We turned that insight a custom jingle and dropped it on TikTok for all to create content with. We invited creator @nicktrawick13 to record the song, and partnered with 13 additional influencers to create content using the jingle. The campaign garnered over 4 Million views, almost 100 people created their own videos with the song, and Target’s TikTok account grew by 237K new followers!

Give it a listen, but whatever you do, “don’t get distracted at Target…don’t get distracted at Target!”