Kids II
For the maker of hit toy brands Baby Einstein and Bright Starts, we created these educational sing-alongs.
Tummy time is notoriously stressful for babies & parents, so these karaoke style tunes are both instructional and fun!
BRAND CHALLENGE
Kids II creates unique educational resources for parents, to support its D2C e-commerce site.
They sell many toys for tummy time, and they wanted to help take the stress out of this important developmental stage.
CREATIVE SOLUTION
We wrote “Tummy Tunes” to offer parents a fun way to do tummy time! The lyrics convey scientifically-backed recommendations in a fun way.
We created two versions of the song to appeal to different audiences: one poppy & upbeat with a female singer; the other intimate & acoustic with a male vocalist.
Usages:
Embedded video on their website
Alexa skill (“Alexa, play Tummy Tunes!”)
Streaming music sites
