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MATCH HOLIDAY HOTLINE
We made this series of humorous musical videos to build buzz around Match’s Holiday Hotline — an advice helpline for those awkward holiday moments.
Catchy. Funny. Short. Clear call-to-action.
BRAND CHALLENGE
The holidays can mean stressful situations for singles. Bringing a date to the office holiday party. Your nosy aunt’s 21 questions about your love life. A late-night “you up?” text from your ex.
To help, Match launched its first-ever Holiday Hotline.
Match challenged Movers+Shakers to create a social campaign to promote the hotline, with Match’s honest and irreverent flair!
CREATIVE SOLUTION
We brought holiday drama to life in a really fun way: placing a musical improv team into a makeshift holiday world.
As we enacted these relatable & stressful scenarios, we teed up Match’s Holiday Hotline as the answer.
The result was a series of hysterical videos for social media, and even a new holiday classic: “Single Bells”!
