MATCH.coM - WEBBY AWARD HONOREE
We made a mini-musical for YouTube to help Match take the stigma out of online match-making.
On top of being fun to make, it’s fun to watch—our ad got more views and engagement than all of Match’s other YouTube content combined!
BRAND CHALLENGE
Though common, online dating can seem less romantic than the chance encounter. But is it?
The world’s leading site Match.com wanted to bust that myth, so their global marketing team challenged us to show that when people meet on Match, their “how we met” story can be as thrilling as any.
CREATIVE SOLUTION
We created “Match: The Musical” to entice new singles to Match through the contagious energy of meeting someone new. Our clients loved how song makes it easier to talk about the quirky and awkward parts of dating.
This 3-minute ad was Match’s first venture into a musical format—and a powerful one at that!
Delivered assets:
3 minute musical film
Teaser snippets
Still images
CUSTOMER REACtIONS
