Marketing
to a different tune.
What do you get when you cross a Broadway performer & director with a Harvard MBA marketer?
Movers+Shakers is an award-winning creative agency, born in 2016 as a collaboration between Broadway performer & director Geoffrey Goldberg and marketing expert Evan Horowitz. When Geoffrey posted a dance video on Facebook to the tune of 30k views nearly overnight, Evan saw the potential for Geoffrey’s genius storytelling to produce fresh, standout marketing.
Their unique combination of music + marketing has led to a series of record-breaking campaigns across digital platforms. Throughout, the team focuses on spreading joy, and turning this positive emotional experience into brand love.
The meteoric rise of TikTok—a platform rooted in music and dance—was readily understood by Movers+Shakers. In October 2019, Movers+Shakers set the record for most viral campaign on TikTok, and immediately became sherpa to dozens of other brands looking to break through on this new platform.
Now, with over 100 billion views on their TikTok campaigns, Movers+Shakers has become “the go-to agency for brands making moves on TikTok” (Refinery29) and in 2021, was named one of the Most Innovative Companies in the World (Fast Company).
Geoffrey Goldberg
CHIEF CREATIVE OFFICER
CO-FOUNDER
An award-winning director, choreographer, and writer, Geoffrey’s love of music and dance can be felt in every campaign he creates. His storytelling consistently delights audiences, and has made Geoffrey a rising star in the Broadway community. In 20+ years in the business, he has performed on Broadway, in international tours, and on TV (Conan O’Brien and Dancing with the Stars). His original works have won numerous awards from film festivals and theater festivals. He earned a BFA from New York University.
Evan Horowitz
CEO
CO-FOUNDER
Evan has helped hundreds of brands grow faster and break through to new audiences. His 20+ years of marketing experience span Brand Management, P&L ownership, and marketing consulting. A few of his favorites: launching new product categories at Samsung, advising the CEO of Macy’s on attracting a new customer segment, and leading a record-setting nonprofit fundraising campaign. Evan earned an MBA from Harvard and a BS in Electrical Engineering from Stanford.
