Red Bull asked M+S to help them stay at the bleeding edge of the culture and drive further relevance and growth for some of their organic social channels.

The Movers+Shakers Culture Squad has helped Red Bull tap into trends and memes, leading to some of the best-performing content ever on the @redbullusa TikTok and IG Reels. All this using only Red Bull’s footage library, edited in real time into TikTok-trending content.

The results give you wings (sorry, we couldn’t resist) - content has garnered record breaking numbers across their social channels.