Movers+Shakers partnered with Robinhood to launch the brand’s educational series on Snap, becoming the first FinTech brand on Snapchat Discover.

The Robinhood Snacks series had worked well on YouTube, so the brand asked M+S to help them reach a younger consumer, via Snapchat

We churned out financial education at the speed of culture (paced for the Snap user’s attention span!). Each week we dropped two bite-sized episodes, building and integrating an entirely new visual system of GIFs, stickers, and even theme music to reel in Gen Z.

The channel not only grew in subscribers, but also enabled Robinhood to ride the waves of culture, covering topics such as Kim Kardashian and Squid Game.