Popular Social Media Apps: TikTok Passes Instagram

Since we created the most viral campaign in TikTok US history in 2019, we’ve quite literally built the playbook for marketing on TikTok.

From supporting Warner Bros in launching the movie, Scoob, to partnering with Bliss and propelling their Clear Genius product to their #1 selling SKU, to helping e.l.f. Cosmetics jump from #6 to #2 most beloved brands for teens, we’re big believers in the power of TikTok for brands. 

According to a report published Tuesday, TikTok has surpassed Instagram as US teenagers’ second favorite social media app, second only to Snapchat! Additionally, TikTok’s engagement rose to 69% from 62% in the spring. The report shows that TikTok is continuing to gain market share among the young US population - and we know the platform continues to age up rapidly. Brands and marketers, take note!

Source: Piper Sandler - Taking Stock With Teens Survey - Fall 2020 Results

2020 has already presented a huge opportunity for brands on TikTok and the first-movers are gaining a large share of voice. Now is the time to build a TikTok presence. With TikTok’s continual growth and popularity, it’s only a matter of time before it’s no longer a matter of “whether” you are on TikTok, but how good your TikTok presence really is. 

Here are a few great TikTok resources to help get you started:

• Read our eBook: 4 Ways for Brands to Win on TikTok. 

• Attend a TikTok Webinar: We offer both TikTok 101 (introductory) and TikTok 201 (advanced).

• Contact us! With 50 billion views across our TikTok campaigns and counting, we’d love to help you join the Billionaires Club.