We're the #1 Fastest-Growing Agency
Five years ago, Evan and Geoffrey started Movers+Shakers with no clients, and no agency experience. March of 2020, we hired our first employee, who took a big bet on joining, what was at that time, a small shop with a big vision. Fast-forward to today, we’re 60+ employees strong, and THE #1 fastest-growing agency!
Here’s what Adweek had to say:
Movers+Shakers was one of the first agencies to venture into the TikTok space, and its found booming success at the forefront of the social revolution.
Founded in 2016 as a collaboration between Broadway performer and director Geoffrey Goldberg and marketing expert Evan Horowitz, Movers+Shakers has grown exponentially through its smart use of culture and social media, elevating brands through TikTok and other platforms. The agency now has offices in New York and Los Angeles.
“We were one of the first agencies to identify TikTok as an emerging platform back in early 2019, when it was very fringe,” Horowitz says. “Our early work on TikTok became quite famous—it made TikTok famous.”
The agency first worked with cosmetics company e.l.f. to develop the #eyeslipsface hashtag challenge and a 15-second original song called “Eyes.Lips.Face.” Since that blew up on the then-fledgling social platform, Movers+Shakers has gone on to create successful campaigns for other brands, including Amazon, Mattel and Match.
The agency recently surpassed 150 billion views on its TikTok campaigns, but Goldberg and Horowitz note that it isn’t just a TikTok agency.
“One of the things that allowed us to keep growing is that we keep innovating and helping find new ways for brands to connect to culture,” Horowitz says. “We want to help them build cultural relevance, cool-factor buzz, and that’s why brands are really flocking to us in a big way.”
To keep up with that culture, the agency looks not only to social media, but also to microcultures and influencers, and it has started offering unique nonfungible tokens, or NFTs, to super fans in order to raise awareness and interest in brands through the bidding process, and courting brand collaborations, as it did successfully with e.l.f. and Chipotle on a food-inspired makeup line.
Goldberg says the agency is building an agile model that lets it listen constantly to cultural conversations and activate campaigns quickly.
“That’s what’s led to a lot of these really cool campaigns, because they’re really culturally relevant,” he says.
For its ability to keep a finger on the pulse of culture and execute viral campaigns, Movers+Shakers tops Adweek’s Fastest Growing agencies list, with over 2,000% growth over the past three years. —K.O.
Check out the report and full list here: https://www.adweek.com/fastest-growing-agencies/
