TikTok Wins Again: The Most Downloaded App of 2020

Last week, Apptopia published a list of the Worldwide & US download leaders of 2020. (drumroll please)... In 2020, the most downloaded app in the US and world was... TikTok! 📲🎶

Is anyone surprised? TikTok has gained so much popularity in the past year. The short-form video platform has aged up and diversified faster than any other app in history. By marketing on TikTok, your brand can capitalize on this exponential growth.

Take e.l.f. Cosmetics for example: After partnering together on several disruptive campaigns, including the most viral TikTok Campaign in US History and the first-ever TikTok reality show, the brand jumped from #6 to #2 most beloved beauty brand among teens.

It’s not too late to build this kind of momentum for your brand on TikTok. With 89M downloads in the US and 850M worldwide in 2020 alone, TikTok is an increasingly powerful marketing tool to reach new audiences and engage with your fans.

In October, TikTok surpassed Instagram as US teenagers’ second favorite social media app, and now, we’re continuing to see TikTok’s rise in popularity. As it continues to grow as a global sensation, it’s no longer a matter of whether or not you should be on TikTok, but how good your TikTok presence is. We predict more and more brands will be jumping on and investing more in the short-form video platform in 2021.

Wherever you are on your TikTok journey, we’re happy to help. Here are some resources to get started.

Download our e-book on the 4 Ways For Brands to Win on TikTok. This is a great resource if you don’t know where to start.

Contact Us! We started the year with 90 billion views across our TikTok campaigns! 🎉 Are you ready to join the Billionaire’s Club?

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