Billions of views. Millions of user generated videos.
The savviest brands are enjoying an unprecedented level of consumer engagement on TikTok. Right now is a very unique window of opportunity: the TikTok community is massive, yet brand presence is still sparse. TikTok users playfully engage with well-designed brand campaigns. But TikTok isn’t a fit for every brand.
Every week, we’re helping brands and their agency partners evaluate TikTok, and design test-and-learn campaigns.
