Alembika
This Israeli fashion brand is all about fun and passion. We recruited women from their target demographic to rock out and be fabulous, in a campaign that’s evolved over multiple seasons.
Consumers responded, thrilled to see such a vivacious portrayal of women like them.
BRAND CHALLENGE
The Alembika woman is fabulous, sexy, and very confident. The brand challenged Movers+Shakers to drive retail sales among these ladies, especially women 50+.
CREATIVE SOLUTIONS
For Spring 2020, we created a colorful playground on a Manhattan rooftop. The dance we choreographed embodied the brand’s personality.
For Spring 2019, we get to know the ladies and their approach to style, in a mix of interview and movement.
For Fall 2018, Movers+Shakers put out a casting call for ageless ladies with BIG personality and energetic dance moves!
The result? A jump in sales in retail and e-commerce.
Campaign assets:
15 and 30-sec Instagram & Facebook ads
Instagram stories
Still images
SPRING 2020
FALL 2018
SPRING 2019
FALL 2018 - 15 SEC VERSION A
FALL 2018 - 15 SEC VERSION B
SPRING 2019 - HEATHER
SPRING 2019 - GROUP
