Bliss #ThisIsBliss — Movers+Shakers
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Bliss - TikTok Challenge

We partnered with Bliss to launch their Clear Genius product line with a big viral splash.

With the help of the #ThisIsBliss TikTok challenge (their largest social activation to date), Clear Genius is now Bliss’ #1 SKU!

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BRAND CHALLENGE

For this major product launch, Bliss wanted to make a splash and reach a young audience.

They engaged Movers+Shakers to tap into the minds of Gen Z, and spur a tidal wave of virality.

CREATIVE SOLUTION

Bliss helps people clear through stresses to find their unapologetic happiness. So we designed #ThisIsBliss to show just that.

TikTokers loved sharing things that caused self-doubt, and pushing them away in time with our original music.

People made over a million videos to join the challenge, amassing 6 billion views, and propelling Clear Genius to become Bliss’ #1 selling SKU.

 
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Sample Videos

Watch all the #ThisIsBliss challenge videos on the TikTok #ThisIsBliss page!

Loren Gray (@lorengray) has created a short video on TikTok with music This is Bliss. | push through the noise & be unapologetically u ✨ #ThisIsBliss #ClearGenius @bliss #ad

 

Michael Le (@justmaiko) has created a short video on TikTok with music This is Bliss. | Let's have fun 🤩 Dance it out using #ThisIsBliss & #ClearGenius and follow @bliss for a chance to win $500 worth of product! #ad

 

Analisseworld (@analisseworld) has created a short video on TikTok with music This is Bliss. | Keep it a blemish free zone🌟 #ThisIsBliss #ClearGenius @bliss #ad dc: @thexhan 💫