CREATIVE SOLUTION
We based this TikTok challenge on the insight that months of quarantine had taken away people’s ability to show off their shoes. #TooManyShoes invited TikTokers to pull all their favorite kicks out of the closet.
The original song we wrote got stuck in peoples heads, and the challenge generated a groundswell of participation: over 600,000 videos.
The press loved the campaign, with coverage from Yahoo to Adweek. TikTok leadership also regularly cites this campaign at their keynotes as best-in-class.