Ruh roh! Scoob and his gang are back! To launch the latest movie, “SCOOB!”, Warner Bros tapped Movers+Shakers.
We developed a massive hit with 7 billion views, and ignited a groundswell of fan love.
BRAND CHALLENGE
With the upcoming release of SCOOB!, Warner Bros wanted to boost Scooby’s cool factor among Gen Z.
They wanted a massively viral campaign backed by original music that gets stuck in your head.
CREATIVE SOLUTION
We tapped into a cultural moment by inviting Jalaiah Harmon to choreograph the #ScoobDance. Jalaiah had recently become famous for being the unknown creator of the “Renegade” viral dance.
As predicted, TikTokers flooded to support Jalaiah and enthusiastically joined in the #ScoobDance.
The music was also a massive hit. People loved how we’d worked in Scooby’s iconic voice.
The extensive press coverage ranged from Deadline to Adweek.
Jalaiah🚀🐐💕 (@jalaiahharmon) has created a short video on TikTok with music Slide to the Left (feat. Lil SCOOB). Who's ready to 'Doo' the #ScoobDance with me? Go ahead and learn it just in time to watch @scoobmovie at home on May 15! #SCOOB #WBSponsored
Mr & Mrs Wash (@mr_mrs_wash) has created a short video on TikTok with music Slide to the Left (feat. Lil SCOOB). We challenge you to do the #ScoobDance with @scoobmovie, @jalaiahharmon & the Wash Fam. #WBSponsored Don't forget to watch #SCOOB at home on May 15!
Michael Le (@justmaiko) has created a short video on TikTok with music Slide to the Left (feat. Lil SCOOB). The new #SCOOB movie is boutta be 😭🔥 #WBSponsored Do the #ScoobDance with @scoobmovie @jalaiahharmon and watch the new movie at home on May 15!