PAUL MITCHELL — TIKTOK CHALLENGE
We helped Paul Mitchell celebrate their 40th anniversary, and decades of fabulous hairstyles they have helped shape.
Millions of TikTokers joined in, showing off their looks through the decades, doing their hair to our original song “Flip It”!
BRAND CHALLENGE
For their 40th anniversary, Paul Mitchell wanted to invite TikTokers to participate in the celebration.
They asked Movers+Shakers to create music that would get all of TikTok styling, curling, spraying, and dancing through the decades.
CREATIVE SOLUTION
In this TikTok hashtag challenge, we wanted people to show their unique take on the iconic hairstyles that defined the past, inspired our present, and will lead us into the future.
To maximize virality, we created a modern sound that TikTokers would love grooving to. We quite literally challenged them:
lemme see you flip, lemme, lemme see you flip it.
lemme see you whip it, lemme lemme see you whip it.
And FLIP IT they did! User generated videos poured in, as TikTok showed off its creativity and styling with Paul Mitchell products.
