ORGANIC DOCTOR SKINCARE

We created a year-long video campaign to introduce US consumers to this European skincare line.

Engagement was 10x higher than benchmark at parent company Nature’s Bounty, and Amazon sales spiked during ad runs.

BRAND CHALLENGE

How do you build awareness for this British brand in a crowded beauty market? For its US launch, Organic Doctor needed to ensure strong sales in 4,000 CVS stores.

CREATIVE SOLUTION

Movers+Shakers choreographed a series of dances around the brand’s key organic ingredients. Each choice for music and dance style evokes the benefits of that ingredient.

When you watch, you feel how Aloe is soothing and calming while Tea Tree is refreshing and cleansing, for example.

We cleverly repurposed the footage into a years’ worth of content, including:

30-sec videos for Facebook
15-sec videos for Instagram
Holiday themed videos
Still images

ROSE

Softening – Rejuvenating – Aromatic

SNAIL GEL

Anti-Aging – Revitalizing – Strong

TEA TREE

Cleansing – Purifying – Refreshing

ALOE

Summer – Soothing – Calming

Using dance was an unexpected approach and I decided to take the risk. Our campaign results greatly surpassed our internal benchmarks. Movers+Shakers is so creative and amazing to work with.

Lama Mansour, Sr Brand Manager, Organic Doctor