RAZOR SCOOTER
We created the “Razor Family” to show that there’s a Razor scooter for every personality!
We wanted mom & dad to feel fun and excitement of riding an electric scooter.
BRAND CHALLENGE
Razor is the original scooter brand, and wanted to introduce parents to its big line of electric products.
Razor challenged Movers+Shakers to capture the fun and excitement of riding, with Razor’s zany and irreverent spirit.
CREATIVE SOLUTION
We created “The Razors,” an energetic and adorable family that loves to ride! Each family member has a quirky personality and a scooter to match. To accentuate the personalities in a fun way, we cast them as the stars of an 80’s sitcom!
The spots ran on Target’s in-house media network, as well as on social media. We used a clean and bright Target aesthetic to match the channel!
