BRAND CHALLENGE

Recognizing the booming parent community on TikTok, American Girl challenged Movers+Shakers to promote their new Courtney doll in a fun and viral way on TikTok.

CREATIVE SOLUTION

When you think of the 80’s you think of the energetic music, over-the-top dance moves and neon workout attire. To bring the 80’s to TikTok, we created a dance party for moms, dads and kids to join in on the groovy 80’s fun.

We wrote an original Courtney song, and developed a TikTok-ready dance. The challenge encouraged everyone to “power up your inner hero!” celebrating individuality and inclusivity.

The music & choreography unleashed a tidal wave of TikTok families making videos. They danced like it was 1986, creating a staggering 7,000+ videos with the the branded song — and 14.5 million views. Now that’s a lot of leg warmers and sweat bands!