Tanologist: TIKTOK influencer campaign
When this campaign launched, Tanologist quickly sold out both at Ulta and on Tanologist’s website!
The campaign showed how easy it is to get a beautiful, bronzy vacation glow, with Tanologist’s innovative self-tanning drops. Our TikTok-first influencer campaign made product fly off the shelves!
Brand Challenge
Tanologist delivers amazing results. But being a UK brand, they have low awareness in the US market. Most self-tanners on the market are darker in color, but Tanologist drops are clear - no orange streaks, no odors. Because of this, Tanologist recognized that most people might not understand or know how to use the product either.
CREATIVE SOLUTION
To raise awareness of Tanologist’s self-tanning drops, we launched a TikTok influencer campaign backed by paid media.
The campaign featured two creative concepts, rooted in authentic TikTok storytelling styles. We even created a catchy original song!
The TikTok community was so excited and inspired, Tanologist products flew off the shelves. The drops quickly sold out completely at Ulta, and the medium drops sold out on Tanologist’s own website as well!
Clearly Glowing
Drop. Mix. Good to Glow.
Influencer Videos
Here are a few more examples of the videos that supported our campaign.
