SKINEEZ - Times Square
How do you stand out among all the billboards in Times Square? Skineez wanted to be sure their investment would turn heads!
We created a fun & vibrant dance party that turns heads! About 84,000 people see this campaign every day, on a massive 1,600 square foot billboard.
BRAND CHALLENGE
Skineez wanted to maximize their investment in Times Square real estate. How do you grab people’s attention?
How do you get them curious about these revolutionary products: socks, capris & gloves that continuously hydrate your skin while you wear them…so comfy they make you wanna dance!
CREATIVE SOLUTION
Movers+Shakers created “Compression Party,” demonstrating how the fabrics wear and move and moisturize, and how joyful you are when you wear them!
Skineez “celebrates the skin you’re in,” and the cast represents the diversity of ages, sizes, and colors who wear and love Skineez.
Campaign assets:
30 second version for Facebook and Instagram
10 second super wide version for Times Square Billboard
Still images for months of social content
