Spreading joy. Connecting Brands to Culture. Driving Brand Love. Disrupting Digital. Beyond.
STUDIO-ATELIER.png
Studio Atelier Group 1.jpg

STUDIO ATELIER - LIVE EVENT


 
 

Studio Atelier NYC is a Fashion trade show that showcases over 50 well-established brands from the fashion retail world. They wanted a unique experience for their community of designers and distributors who attend their Fall 2019 event in NYC - something that would excite the crowd, and get people instagramming this once-in-a-lifetime experience.

Studio-Atelier-Results.png

CREATIVE SOLUTION

Movers+Shakers helped shake up Studio Atelier’s trade show by hosting a Masquerade Ball with a live dance performance, on the rooftop of the Hudson Mercantile in midtown Manhattan.

Fabulously-clad dancers, donning masquerade masks and a fantastical mashup of designers from the show, greeted guests as they arrived at the event, handing out masquerade masks to guests’ delight. Can you say “instagrammable moment?”

To make the evening even more spectacular, Movers+Shakers choreographed a live dance performance at sunset. The dancers’ outfits represented the varied looks available at the trade show. The spirit of the choreography captured Studio Atelier’s intimate, artful, unique community of designers and retailers.

Studio Atelier Rooftop.jpg


Grey.jpg