Adweek: Creating Music for TikTok

“Mom! Dad! AdWeek wrote a feature about us!”

AdWeek asked to walk through our creative process for creating branded music. We delved into our roots as a boutique agency focused on musical storytelling, to going “TikTok famous” with e.l.f.’s Eyes. Lips. Face. campaign.

Read the full article here, where we discuss the mysterious formula of creating viral jingles for TikTok, with some help from our clients who have experienced this first-hand.