Brand Channels that are Dominating on TikTok
Brand channels are a great way for brands to show up and express themselves on TikTok. They also give brands the freedom to test content to see what sticks, have ongoing conversations with fans, and reach vast and niche communities on the platform. Here are 3 brand channels that really understand TikTok and are absolutely dominating the space:
Ryan Air
Ryan Air’s TikTok channel is a great example of a brand’s ability to humanize themself and have a little fun. And it’s working! They’ve garnered over 560K organic followers and over 11M likes.
Ryan Air’s willingness to dive head first into TikTok culture and adjust their personality to fit the platform has proven successful. Additionally, they maintain relevance by engaging in consistent community management. By responding to comments, Ryan Air is establishing relationships with their fans and honing in on the opportunity to control and participate in their brand narrative.
Nerf
Nerf brought their playful side to TikTok through their brand channel. They tapped into their loyal fan base and are taking full advantage of the participatory nature of TikTok.
Nerf has also found a way to incorporate their niche products in a variety of scenarios to show users how versatile the products are and how playful they can be. Nerf’s brand channel is sure to bring out your inner child!
Glossier
Glossier, the pioneers in shelfies & skincare aesthetics, had a big reputation to live up to after they solidified themselves as THE Instagram makeup brand. How were they going to translate this over to TikTok - a platform with a very different look and feel?
Glossier embraces current trends and finds relevant and seamless ways to tie those trends into their branded content. Through trending audio, filters, and even dances, Glossier does a great job of integrating themselves into TikTok culture.
Want to learn more about what makes a great TikTok brand channel and how to create trendy (or even trend-setting) content? Join us for our upcoming webinar where we’ll do a deep dive into TikTok brand channels. Save your spot!
