Amazon Prime Student - TikTok Challenge

We helped Amazon Prime Student make their first appearance on TikTok with a viral splash.

With college looking a lot different this year, TikTokers loved sharing their college hacks and experiences. The challenge flew past a billion views in just two days!

BRAND CHALLENGE

Amazon already had a lot of organic love on TikTok, and their Prime Student team was looking for a way to connect authentically with college students.

CREATIVE SOLUTION

To amplify Prime Student’s mission of making life easier and less stressful, we challenged TikTokers to share their favorite college hacks. We created an original song to tee up the storytelling.

Students joined in en masse: #CollegeGotMeLike surpassed a billion views in just two days! Now the campaign has 5 billion views, and counting.

Sample Videos

Check out more college hacks on the #CollegeGotMeLike Page!

TikTok human machine recognition page.

Sal Styles (@salabonce) has created a short video on TikTok with music College. | Best part of being a college student is having access to my favorite songs on Amazon Music with Prime Student #CollegeGotMeLike @primestudent #ad | #ad